The culture and values of each independent brand are to express the creative personality of the product, and to bring identity recognition and even a sense of belonging to consumers through the overall styling concept of the product. This process is often achieved through unique customized packaging, and ultimately achieves the purpose of enhancing product attractiveness and market competitiveness.
When people think of some great brands, they often think of what shape their product packaging is, what flavors they have, and what the outer packaging looks like. This is the concept of customized packaging to create a unique tonality.
The process of brand customized gift box packaging can be briefly described as the following steps:
-Confirm the brand's needs, gift box packaging appearance material, size and printing requirements and other basic issues.
-Make design plans and samples based on the brand's product characteristics and sales points.
-Arrange the production of the order, production printing and quality inspection and packaging, etc.
The outer packaging of independent brands chooses a pull-out gift box design, and makes a PVC window on the top of the gift box so that consumers can see the actual product without opening the outer box. This kind of personalized gift box often requires meaningful text concepts and ideas, such as cosmetics gift boxes, such as rose essential oil. The personalized outer box is printed with rose petals, coupled with poetic product concepts such as "the beauty of each rose is unique". This creative combination cleverly expresses the concept of this independent brand: beauty is a natural trait, making it easier for consumers to identify, describing product concepts for consumers, and emphasizing the differentiated characteristics from competitors.
ZRN Packaging - Byron Lin
Meet Byron Lin, our Senior Packaging Specialist.